Out West Design, Inc. is the independent studio of Edmonton-based graphic designer and illustrator Craig Wiwad.

For over 30 years, the studio has worked with a wide range of clients—from businesses, organizations and entrepreneurs to government agencies and professional sports teams—turning ideas into clear, memorable visual communication.

COMMUNICATION FIRST

Creative solutions that focus on your message.

Out West Design, Inc. is the independent studio of Edmonton-based graphic designer and illustrator Craig Wiwad.

For over 30 years, the studio has worked with a wide range of clients—from businesses, organizations and entrepreneurs to government agencies and professional sports teams—turning ideas into clear, memorable visual communication.

COMMUNICATION FIRST

Creative solutions that focus on your message.

Our work has included graphic design and illustration across advertising, branding, publication design, packaging, signage, displays and product development, along with many assignments that never fit neatly into a category.

WORK

Our work has included graphic design and illustration across advertising, branding, publications, packaging, signage, displays and product development, along with many assignments that never fit neatly into a category.

WORK

Sociable! Magazine covers and interior page layouts. publication design.

Vintage Edmonton Eskimos CFL game day programs featuring David Archer and other football players.

A kitchen and bath products brochure showcasing Edmonton renovation services and high-end plumbing fixtures.

Nisku Ford branding materials including a pull-up banner, business cards, and stationery.

Blue and yellow Michigan Wolverines solar-powered garden stake light in a football helmet design.

A collection of colorful hotel brochures for Jasper National Park accommodations like Chateau Jasper and Maligne Lodge.

Royal Alexandra Hospital Foundation Honour Roll brochure for the Lois Hole Hospital for Women featuring staff and donor

A History of Manitoba book open to a chapter about the Red River settlement with historical illustrations.

A collection of novelty coffee mugs with humorous wine quotes and vintage art for coffee lovers.

A framed Rogers Hometown Hockey jersey souvenir with number 19 and a commemorative photo in a black display case.

I began my design career in 1985, when the tools included drawing boards, technical pens, Rubylith and airbrushes. After working as the creative director for two publishing companies and a prepress business, I established Out West Design, Inc. in 1994.

The tools have evolved—from paste-up to digital design, and now artificial intelligence. I use AI selectively to generate ideas, explore possibilities or solve production problems, but not as a substitute for judgement, experience or hands-on creativity. It is another tool—and, like any tool, its value depends largely on who is using it.

The underlying work remains much the same: understand the problem, recognize what matters and communicate it clearly.

About Craig

CONTACT OUT WEST DESIGN

We maintain an uncluttered design process with direct communication, ensuring that your project receives dedicated creative direction and attention.

Out West Design INC.

design | illustration

Contact

craig@outwest.design

Edmonton, Alberta